Der neue STAEDTLER Noris 120

Der Bleistift-Klassiker STAEDTLER Noris 120 wurde mit Beginn des Jah­res für den euro­päi­schen Markt auf „Upcy­cled Wood“ umgestellt.

Der neue STAEDTLER Noris 120

STAEDTLER hat „Upcy­cled Wood“ als Schaft­ma­te­rial für Blei- und Farb­stifte bereits im ver­gan­ge­nen Jahr prä­sen­tiert (auch pen­cil talk berich­tete)1. Bei die­sem han­delt es sich um den auf der Paper­world 2009 mit dem Blei­stift WOPEX vor­ge­stell­ten Ver­bund­werk­stoff, der zu etwa 70% aus Holz­spä­nen besteht, die bei der indus­tri­el­len Ver­ar­bei­tung von Holz haupt­säch­lich deut­scher Wäl­der anfal­len. – Auch der neue Noris 120 wird durch Coex­tru­sion aus drei ver­schie­de­nen Gra­nu­la­ten (Mine, Schaft und Über­zug) hergestellt.

Die fünf Här­te­grade blei­ben erhal­ten, ebenso die Gestal­tung mit den typi­schen far­bi­gen Kro­nenk­äpp­chen; ledig­lich die Kenn­zeich­nung „Upcy­cled Wood“ kam hinzu. Auf­grund des Fer­ti­gungs­ver­fah­rens hat der neue Noris 120 keine glän­zende Ober­flä­che mehr, son­dern eine matte, wie sie schon vom WOPEX bekannt ist.

  1. Zum „Upcy­cled Wood“-Sortiment gehö­ren schon der Blei­stift Noris 183, die Farb­stifte Noris colour 185 und Noris colour 187 sowie der Noris digi­tal (Clas­sic und Jumbo).

11 Kommentare zu „Der neue STAEDTLER Noris 120“

  1. Inte­res­t­ing to see that they’re moving the Noris over to ‘Upcy­cled Wood’. I won­der if there’s a cost-saving to doing so? Per­haps this is a market-segmentation move? Noris made from WOPEX mate­rial, Tra­di­tion made from wood, Lumo­graph made from cedar?

    It’s a shame to lose such an excel­lent qua­lity and afforda­ble woo­den pen­cil – there’s not­hing else on the mar­ket in the UK that matches the price/quality combo of a Noris. I was bit­ten by the WOPEX bug a cou­ple of years back, but I came back to pre­fer­ring woo­den pen­cils in the end.

  2. Koralatov, thank you for your com­ment. I don’t know what’s behind that move. We pen­cil afi­ci­o­na­dos may not under­stand it but manu­fac­tu­r­ers and cus­to­mers look at the pen­cil in com­ple­tely dif­fe­rent ways. I assume that both want high and con­sis­tent qua­lity, very good avai­la­bi­lity and a low price. Howe­ver, manu­fac­tu­r­ers also look at pro­duc­tion tech­no­logy, sup­ply chains, envi­ron­men­tal regu­la­ti­ons, mar­ket requi­re­ments, pro­fit, ope­ra­ting costs, etc. – aspects that the cus­to­mer for­t­u­na­tely does not have to care about but which influence the manufacturer’s decis­i­ons con­sider­a­bly. – I find the Wopex tech­no­logy impres­sive, and STAEDTLER’s “Upcy­cled Wood” pen­cils are undoub­tedly the best extru­ded pen­cils ever made. Howe­ver, I still pre­fer wood­ca­sed pen­cils with cera­mic leads (or bur­ned poly­mer leads like in the Pen­tel Black Poly­mer 999). Bes­i­des that, I grew up with the woo­den Noris 120 so I find it a bit sad that it will soon no lon­ger be available. But for­t­u­na­tely the ico­nic design remains, and who knows – maybe one day it will be made of wood again …

  3. Stationery Traffic

    Oh no, I hope this doesn’t mean having to hoo­ver up NOS Noris pen­cils. I have been using some as my daily pen­cils and I’m not keen on WOPEX. I saw some of these Upcy­cled Wood Noris in my local Mor­ri­sons super­mar­ket. Off to Sainsbury’s I go, they still have the old woo­den version.

  4. Sta­tio­nery Traf­fic, thank you for your com­ment. I’m afraid that the woo­den Noris will soon be gone, at least in Europe; anyone who still wants some should hurry. I hope you find enough of them!

  5. Thanks for the detailed and thoughtful reply, Gun­ther. I agree that the Wopex/“Upcycled Wood” pen­cils are the best extru­ded pen­cils ever made, but also share your pre­fe­rence for graphite/clay and graphite/polymer com­bi­na­tion leads in wood­ca­sed pencils.

    I’ve always thought it was a shame that these sort of things aren’t dis­cus­sed or explai­ned more by Staedt­ler. I think there’s a place in the mar­ket for that kind of infor­ma­tion and open­ness. It would cer­tainly satisfy the curio­sity of their most enthu­si­a­stic fans.

    My fee­ling on this is that it’s the result of a years-long pro­cess of invest­ment and rese­arch that, com­bi­ned with incre­asing raw mate­ri­als costs, has led to Staedt­ler choo­sing a high-quality and con­sis­tent Wopex pro­duct over cut­ting qua­lity or rai­sing pri­ces. Over­all, it’s pro­ba­bly not a bad decis­ion – though I do share Sta­tio­nery Traffic’s sad­ness at the coming scar­city of the clas­sic woo­den Noris!

  6. Stationery Traffic

    It makes sense from a mar­ke­ting point of view, and from a busi­ness point of view, too. You still have the Mars Lumo­graph as the flag­ship range with top-of-the-range mate­ri­als; then the middle-tier Tra­di­tion with only a few com­pro­mi­ses in mate­ri­als but still high qua­lity; and finally the „entry-level“ Noris using mate­ri­als that would other­wise have been waste. For its inten­ded mar­ket, it pro­ba­bly makes no dif­fe­rence if the pen­cil is wood or a wood-like mate­rial, since most child­ren in school would use wha­te­ver is available for class and homework. 

    With pro­gress always comes a slight pang of reg­ret that Staedt­ler has stop­ped using wood for the Noris, though. I have some old Noris, some of which were used by my own child­ren for school, and which I was going to use as EDC pen­cils. Com­pa­ring those to a cou­ple of packs I bought yes­ter­day in a super­mar­ket, I see those older pen­cils have nicer-looking wood (some kind of cedar? not sure) than the modern wood­ca­sed Noris which have rather grey wood, albeit PEFC cer­ti­fied. So there has been a change in spe­ci­fi­ca­tion going on for some time, as is Staedtler’s way of working. 

    For now my bel­oved Tra­di­tion pen­cils have not seen that much tin­ke­ring with the for­mula. So if anyone from Staedtler’s ope­ra­ti­ons or mar­ke­ting teams is rea­ding this – please don’t change ‚em!

  7. Koralatov: STAEDTLER once had very good docu­ments about their pro­ducts which were available for down­load as PDFs. They descri­bed wood-cased and mecha­ni­cal pen­cils, pro­ducts for tech­ni­cal dra­wing, com­pas­ses, etc. and were very detailed; unfort­u­na­tely they are no lon­ger available. I think that these docu­ments would still be very well recei­ved today, not only by enthu­si­a­stic fans. Per­haps it would be good to offer such a docu­ment (or a web page) with tech­ni­cal details – if they want to dis­c­lose them – on “Upcy­led Wood”!

    I also think that STAEDTLER has exami­ned ever­y­thing very tho­roughly and made a very good decis­ion in seve­ral respects, but I too will miss the clas­sic Noris.

    Sta­tio­nery Traf­fic: From the manufacturer’s point of view this switch really makes a lot of sense (at least for some pen­cils) because it brings num­e­rous savings and simplifications.

    The mate­rial for the lead must be labo­riously mixed, kne­a­ded and then pres­sed through nozz­les to get it into shape; this is very energy-intensive. After that, the leads are fired for many hours at 1000 °C, but not only that costs a lot of energy, but also the fact that you can’t just turn off such an oven on Fri­day evening and turn it on again on Mon­day mor­ning. The oven must run almost con­ti­nuously, even on holi­days, which also requi­res per­son­nel. After firing and coo­ling, the leads must be impregnated.
    If the wood does not have the desi­red qua­lity or is not suf­fi­ci­ently available it may be neces­sary to take ano­ther, more expen­sive one to con­ti­nue pro­duc­tion (this may be only a small pro­blem, but it is one).
    With colo­red pen­cils some­thing else comes into play. For many years, for pen­cils not one but two glues are used, one for wood/wood and the other for wood/lead, because the two com­bi­na­ti­ons have dif­fe­rent requi­re­ments, espe­ci­ally because of the impreg­na­tion of the lead. In the case of colo­red pen­cils the pro­blem is even big­ger because in order to make a really relia­ble bond, you need, strictly spea­king, a dif­fe­rent glue for each color because the com­po­si­tion of the lead depends on the color and this must be taken into account when choo­sing the glue.
    Lac­quering is also com­plex. It requi­res pro­tec­tion from the vapors; moreo­ver, the com­pon­ents must be clea­ned and resi­dues dis­po­sed of. Howe­ver, I think that the new Noris is lac­que­red too.
    And scrap can occur in all steps, alt­hough I can ima­gine the scrap is much less with extru­ded pencils.
    Due to the lar­ger num­ber of raw mate­ri­als and machi­nes for the pro­duc­tion of woo­den pen­cils, the depen­dence on other com­pa­nies is also likely to be grea­ter than for the pro­duc­tion of extru­ded pen­cils which cer­tainly also plays a role.

    This switch will pro­ba­bly be mostly insi­gni­fi­cant to the tar­get group but for me it’s a loss. Yes­ter­day I bought a few more wood­ca­sed Noris (all the store had left) because I think it won’t be long before you don’t see them any­more, at least in Europe.

  8. Zufäl­lig jetzt im Geschäft ent­deckt. Wopex kannte ich, aber „Upcy­cled Wood“ noch nicht. Hab die also mal mit­ge­nom­men und durch etwas Recher­che und Tests dann her­aus­ge­fun­den, dass das auch Wopex ist. 

    Schick finde ich, wie gut man die rote Kappe am Ende hin­be­kom­men hat. Das hat­ten die Wopex bis­her ja nicht. Sehr sau­ber und erstaun­lich, wie man das halt­bar hin­be­kom­men hat, weil auf dem PE-Material ja kein Lack wirk­lich hält. Auch sonst ist die Fer­ti­gungs­qua­li­tät sehr gut. 

    Schrei­ben tun die für extru­dierte Blei­stifte wirk­lich gut. Aber trotz­dem gibt es Unter­schiede. Ich greife oft doch lie­ber zu Holzbleistiften. 

    Wer mal einen schlech­ten Extruder-Stift pro­bie­ren will, sollte mal BIC Evo­lu­tion tes­ten. Wie man sowas ver­kau­fen kann, ist mir unverständlich. 

    Inter­es­sant bei Wopex: Die kann man auch bei Regen drau­ßen lie­gen las­sen, das Mate­rial nimmt nahezu kein Was­ser auf. 

    Ein gra­vie­ren­des Pro­blem gibt es noch: Wopex/Upcycled Wood lässt sich nicht son­der­lich gut spitzen.

  9. Win­fried, danke für dei­nen Kom­men­tar und die Details.

    Ja, die Ver­ar­bei­tung und damit auch das Kro­nenk­äpp­chen sind wirk­lich sehr gut. Die Gebrauchs­ei­gen­schaf­ten sind für einen extru­dier­ten Blei­stift her­vor­ra­gend, und so ist der Wopex/Noris eco/neue Noris zwei­fel­los der bis­her beste extru­dierte Blei­stift. Der BIC Evo­lu­tion mar­kiert das andere Ende: Er schreibt nicht nur grau­sig, son­dern riecht auch furcht­bar (zumin­dest hatte ich mal Exemp­lere, die ein grau­si­ges Chemie-Aroma abge­ge­ben haben). Auch ich kann mich nur dar­über wun­dern, dass man so etwas pro­du­zie­ren und auf den Mark brin­gen kann.

    Inter­es­sant, dass der neue Wopex nicht feuch­tig­keits­emp­find­lich ist! Da müsste man ja auch mal tes­ten, ob (und wenn ja, wie) er auf nas­sen Ober­flä­chen schreibt. Viel­leicht kann man ihn ja noch als Outdoor-Bleistift bewer­ben, z. B. für den Gebrauch mit „Rite in the Rain“-Notizbüchern.

    Die ver­gleichs­weise schlechte Spitz­bar­keit war von Anfang an ein Pro­blem. Kur­bel­spit­zer kämp­fen mit dem dich­ten Mate­rial, und bei man­chen führt das dann zu Schlupf im Zah­nen­kranz. Abhilfe schafft der Griff zu den Spit­zern von STAEDTLER, die für diese Blei­stifte aus­ge­legt sind und eine etwas grö­ßere Span­di­cke haben.

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