Heute nur ein Foto, und zwar vom Schriftzug „Goldfaber“ auf zwei Farbstiften.
Farbstifte Goldfaber 4101 (vermutl. 1970er Jahre) und Goldfaber Aqua (2020)
Die Marke „Goldfaber“ wurde am 11. Juni 1935 eingetragen und meines Wissens hauptsächlich für Blei- und Farbstifte des mittleren Preissegments genutzt. Den Schriftzug fand ich schon früher ansprechend, und mich freut, dass man ihn bereits vor einigen Jahren aufgefrischt, aber den etwas verspielten Charakter beibehalten hat. Eine wohltuende Abwechslung zu den oft anzutreffenden Standard-Fonts!
I’ve always loved the way Faber Castell, or A.W. Faber previous to that, has always committed themselves to preserve their branding and unique style. From the green color prevalent in many of their offerings, to the typography, their product lines, and packaging. In my humble opinion, they do a better job than does Staedtler in this sense.
Locally the Goldfaber brand seems to have been imported since at least the 1950’s or 60’s, but more importantly, it now equals the first step in the German-made Faber product line. The entry-level to many aspiring artists that can’t yet afford the Polychromos, the Faber 9000 sets or the Albrecht Durer pencils, but that won’t settle for Faber’s Brazilian-made offerings.
They certainly have their own unique style but as far as the green colour is conncerned there have been quite a few changes. Just compare an old 9000 with a new one and you’ll notice the big difference in hue.
It’s great to hear that the Goldfaber brand has its fans on your side of the pond!
Yeah, I know there has been a lot of „tint“ variations to the Faber green color. But at least, they have kept the hue over all these years.
Faber has quite a loyal following locally. And considering recent findings in flea markets, am inclined to think, it was more widely available than Staedtler.
You’re right – they have remained true to this colour. However, STAEDTLER did that too, and their “Mars blue” has changed only very little.
As far as I know Faber-Castell has been active in South America quite early while the STAEDTLER branch in the US was not opened until the early 1920’s; this could be the reason.